Who should franchise
The question you must ask is: Will franchising help my company to achieve its goals?
Franchising is not for everyone, nor is it for every business. It requires a commitment to professionalism - of your approach and your standards. Before proceeding you will require expert advice from a number of sources to ensure that you make a balanced and informed decision whether to proceed or not.
The rate of growth in your franchise system will be determined by many factors including the rate at which you can attract the right type of franchisees. Franchisors operate in a competitive environment and today are faced with well educated enquirers. You must be prepared to comply with the sector Code of Conduct in all respects. Franchise Alliance is fully supportive of the Code as it provides for Best Practice standards in the sector.
Your professionalism should extend to the presentation of the opportunity and all forms of documentation, systems and processes. This will require investing in the process, protocols and documents necessary to package the opportunity with credibility and integrity.
Every year the scope for new industries to use franchising as a growth platform continues to expand. Modern franchising, which started with fast food and real estate, is now a growth system used by a wide range of manufacturing, wholesale, service and retail businesses. Even professional services in the areas of health, accounting, education, consultancy and planning have expanded in recent years through franchising with marked success.
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